Netflix, Stella McCartney
Breast Cancer Awareness
Stella MCCartney’s seventh annual BCA campaign, created in partnership with Sex Education. The 3-minute hero film uses humour to dispel myths about the disease while inspiring and informing next-generation women to integrate self-checking into their regular routines through a catchy, cheeky message: use the Toilet, brush your Teeth, check your Tits. '
It features Stella as an ill-informed 80s sex-ed video host, starring alongside Sex Education cast members in character including Aimee Lou Wood, Chinenye Ezeudu, Sami Outalbali, Mimi Keene, Chaneil Kular and Simone Ashley.
It was awarded 1x Gold and 1x Silver in the Creative Circle Awards and collected a Silver in the Lovie Awards.
“We need levity more than ever and I have always believed in bringing humour to fashion. Now, we are using it as a tool to remind women of all ages to check their breasts, especially younger women who may not be aware they need to or skipped mammograms during lockdown.”
— Stella McCartney
