Polestar
The Loud Ad

Polestar didn’t want to be an ordinary car brand. It aimed to be everything but. To make it so, a statement was needed. A hard no to the cookie-cutter approach to car ads. No scenic routes, no celebrities or cheesy soundtracks. As nothing more than a bright light, this was meant for the theater screen. It’s a great thing to make less of a noise. It’s integrity.