IKEA, Me/We

We wanted to highlight a thought-worthy, everyday phenomenon that most of us can relate to – the balance between me-time and we-time. This is an ongoing battle in homes around the world according to IKEA’s research and in short the drama of everyday life. Reasoning as such – we jumped at the chance to really make it a classical drama, with inspiration from the greats. Verdi’s operatic drama Rigoletto features a piece named “La donna è mobile”, a canzone so catchy it had to be practiced in hideout. Thanks to it’s well-known melody, and the Opera’s dramatic qualities, we remade it to fit our story – by simply letting our actors sing their struggle to balance “Me” and “We”.