IKEA
The Blue Bag

It's not everyday you hear about a world-renowned fashion house copying the design of a blue plastic bag. So when Balenciaga did just that, IKEA put together a swift response - giving customers some “tips” on how to know that their FRAKTA blue bag is the real deal. So if you by any chance happen to pick up a blue $2,145 designer bag instead of its rustling $0.99 source of inspiration by accident - don’t claim that you weren’t informed.

The idea was awarded in a range of competition such as Cannes Lions, D&AD, the Clio Awards, and the Andy Awards.